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    Welcome to Reilly Painting and Contracting, "The Home Mechanics," and Reilly Properties. We are your Cleveland home contractors who specialize in major home design projects and remodels, and minor home repairs. We also provide house rentals throughout Cleveland, Ohio.

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    "Thank you for a tremendous job. Through all three parts of the work I've had done this year, Reilly has come across as total classy organization. I appreciated the professionalism and courtesy of your entire crew, and of course your good humor added to the enjoyment of what could have been a real inconvenience. My neighbors are the kind of people who ask, and I'll tell them all--with a plethora of rapturous and ecstatic enthusiasm--that I couldn't have been more pleased."

    Carolyn R.
    Mayfield Heights

  • What’s One Thing Every Business Wants?

    [caption id="attachment_2650" align="alignleft" width="285" caption="Business Niche"]Business[/caption]


    When it comes to running a business, there are certain things that every CEO would love to have and benefit from. Besides having a steady income, and reliable, hard-working employees, finding a niche of clients is something every business needs and could benefit from. Talent Culture, an online web marketing and strategic business planning company, discusses the pros of businesses having a niche of clients.

    A friend asked me this question: “If you could give a client only one piece of advice, what would it be?” Easy answer: Choose a target market.

    On the one hand, it seems to make sense that if you sell your products or services to a vast set of demographics, you will make more money. However, the exact opposite is true.

    Most entrepreneurs are resistant to defining their niche usually because of the following beliefs:

    • If I choose a specific, niche market, I will lose business.
    • If I choose a target market, I will be stuck with it forever and I thrive on variety.
    • The more I have to sell, the more money I’m going to make.

    I hear those statements all the time and at best, they are false. At worst, operating in those beliefs will sink your business.

    In his book “Purple Cow,” Seth Godin tells us that the market is very good at ignoring you, just as you’re good at ignoring the market. Think about all the emails you delete before reading, the times you click “unsubscribe” and the T.V. shows you Tivo so you don’t have to watch the commercials. What’s the solution? The answer is “niche.”

    Benefits of Having a Niche Market

    Defining your target market:

    • Allows you to become an expert to that market
    • Multiplies your referrals – the more specific you are about who you serve, the easier it is for people to send business your way
    • Keeps you focused
    • Streamlines your marketing efforts and dollars

    Read more at Talent Culture

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