The Success of Google

[caption id="attachment_2574" align="alignleft" width="350" caption="How Google Plans To Stay Successful"][/caption]

For the longest time, Google has always been a frontrunner in almost everything technology: smartphones, Google maps, Google + are some to name a few. Patrick Hanlon of Forbes discusses how Google has stayed successful through the years, and they're plan for keeping it that way in the years to come.

It’s always a danger to look into the crystal ball, everything is so distorted by the glass. But if everything remains as is, it’s hard to look at Google and not foresee the California company winning the future of social media, social technology, and all the bitstreams in between.

The tipping point for me came not when Android recently surpassed iPhone and Nokia to become the most widely-used software on smartphones, but when an associate needed to change up her BlackBerry. Like millions of others, she found herself facing the decision between iPhone and Droid. Even as owner of an iPad and MacBook Pro, she went for the Droid. Why? “I wanted to look at the dark side,” she laughs. “I grew up with Apples, I love Apples, but Google is good, too.

“Besides,” she blurted at the elephant in the room, “what’s going to happen to Apple when Steve Jobs dies?”

A company as staunchly genius as Apple, driven by a single visionary, competing with a firm led by not just one but two much younger visionaries, is vulnerable.

While both Apple and Google have been consumer-centric (Apple products created the phrases “user-friendly” and “ergonomic”), one of Google’s many advantages is that it has always created services. Apples have almost always come in a box.

Read more at Forbes