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  • Want to learn how to sell? Go to the Apple Store

    [caption id="attachment_1407" align="alignleft" width="400" caption="The Success of Apple"]Apple Store[/caption]

     

    Over the past decade, their has been one business in particular that has managed to stay successful through these hard times. Apple has become a dominant retail business with their innovative gadgets, sleek and simple advertisement and useful retail stores (I'm talking about the genius bar, where you can reserve a time to meet with an Apple employee to go over problems  you're having with your Apple products...a better way then waiting on the phone with customer service.) Take a look at this article from MacRumors, that explains the success of the Apple retail business.

    Inside Apple's Retail Store Operation

    Wednesday June 15, 2011 7:26 am PDT by Eric Slivka

    In the wake of yesterday's announcement regarding Apple retail chief Ron Johnson's pending departure to take the CEO position at department store chain J.C. Penney, The Wall Street Journal publishes an extensive look at the company's retail store operations and philosophy, relying on internal training materials and interviews with former employees to gain a sense of what Apple is doing differently from other companies that has made its retail stores such an overwhelming success.

    A look at confidential training manuals, a recording of a store meeting and interviews with more than a dozen current and former employees reveal some of Apple's store secrets. They include: intensive control of how employees interact with customers, scripted training for on-site tech support and consideration of every store detail down to the pre-loaded photos and music on demo devices.

    While much of the information has been published in other venues or is simply common knowledge given the company's retail store workforce of 30,000 employees, the extensive report does nicely summarize much of what has gone into developing the Apple retail store experience.

    Read more at MacRumors

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