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    Welcome to Reilly Painting and Contracting, "The Home Mechanics," and Reilly Properties. We are your Cleveland home contractors who specialize in major home design projects and remodels, and minor home repairs. We also provide house rentals throughout Cleveland, Ohio.

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    "I thought I would write a quick note to let you know that our 'violation team' captained by David did a great job. As always I trust your guys, so the whole process was fairly painless. Thanks!"

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  • Public Relations For Small Businesses

    [caption id="attachment_3673" align="alignleft" width="288" caption="Public Relations For Your Business"]relations[/caption]


    Like any business, big or small, your companies image is a major priority. Making sure your neighborhood and city knows what your company represents and sells, and keeping up to date with marketing strategies like social media is crucial in maintaining your companies success. Here are tips for incorporating public relations into your business.

    Twitter, Facebook and LinkedIn are great, but the basics of public relations remain.  You still need coherent messages, valuable networks and great stories.  Here are five must-haves for successful PR.

    Write Well.  All the tools in the world won’t help if nobody reads your tweets, posts, pitches or press releases.  Josh Ochs, a social media guru in Los Angeles, says, “Great messaging is the key to everything on Facebook and twitter. The more time you spend perfecting your messaging in social media, the more you will make friends and make money.”  He suggests creating all messaging in a tone that is “light, bright and polite.”

    Bonus tip: when pitching a story, aim for the “Wow” factor.  I just placed a nice feature about a litigation attorney who represents major banks in class action defense. It was a dull story until I mentioned her hobby, collecting Buddhas from around the world.  Stress at work, Zen at home.  Think about what makes your story or business unique to others.

    Network. Press the Flesh.  Meet customers.  Meet media.  Meet friends.  Check out your competition.  No one exemplifies this better than Bob Gold, a public relations pro from Torrance, Calif.  He speaks at or attends more than six major shows in his specialty, technology and cable TV, with appearances at the Consumer Electronics Show, Cable and Television Association for Marketing, the National Association of Broadcasters and more. At the Digital Hollywood event in May in Los Angeles, Gold created a super-panel of speakers including someone from Google, and lined up a prestigious moderator’s gig, increasing his profile in front of important business contacts.

    Read more at Forbes

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