E-Readers & Tablet Sales Soaring

[caption id="attachment_5589" align="alignleft" width="356" caption="E-Reader & Tablet Sales Increasing"][/caption]

This past month has been huge for makers of E-Readers and Tablets. Take a look at this article from Julie Bosman of The New York Times, as she breaks down the reasons behind the increased sales:

There was no must-have toy of Christmas 2011 — for youngsters, anyway.

For adults, tablet computers and e-readers were the gifts of choice, judging by a new report that indicates the number of adults in the United States who own tablets and e-readers nearly doubled from mid-December to early January.

The report, which is expected to be released on Monday, confirms what book publishers say they have experienced in the last few weeks: a big jump in e-book sales after the holidays. A similar e-book boom came immediately after Christmas 2010.

The report, from the Pew Research Center’s Internet and American Life Project, found that the share of adults who owned tablet computers increased to 19 percent from 10 percent, with the same increase for adults who owned e-readers.

That was a sharp change from the period covering the middle of 2011 into the autumn, when the ownership of tablets and e-readers barely budged, the report said.

The increased ownership of tablets was especially pronounced among highly educated people with household incomes of more than $75,000. Almost one-third of people with college degrees now own tablet computers, the report said.

Women were heavier buyers of e-readers than men, a finding consistent with surveys that indicate women tend to buy more books than men.

The survey was conducted in November and December with 2,986 people aged 16 and older. Then, in January, Pew surveyed 2,008 adults 18 and older. Both surveys have a margin of sampling error of plus or minus two percentage points.

Read more at The New York Times