Maybe Whole Foods Used Inception?

[caption id="attachment_3257" align="alignleft" width="345" caption="The Power of Whole Foods"][/caption]

We all know the story of Inception; a group of people go into your dream and alter your perception and outlook on a particular thought you have. Now, everyone knows Whole Foods, or "Whole Paycheck" as some of them say. Whole Foods is known for three things in my opinion: great selection of fresh food, drinks and snacks, friendly employees, and being way overpriced. If this is the case, then why do we give them business? Martin Lindstrom of Yahoo Buusiness discusses more in his article How Whole Food "Primes" You To Shop:

Have you ever been primed? I mean has anyone ever deliberately influenced your subconscious mind and altered your perception of reality without your knowing it? Whole Foods Market, and others, are doing it to you right now.

Derren Brown, a British illusionist famous for his mind-reading act, set out to prove just how susceptible we are to the many thousands of signals we're exposed to each day. He approached two creatives from the advertising agency Saatchi & Saatchi for the "test." On their journey to his office, Brown arranged for carefully placed clues to appear surreptitiously on posters and balloons, in shop windows, and on t-shirts worn by passing pedestrians.

Upon their arrival, the two creatives were given 20 minutes to come up with a campaign for a fictional taxidermy store. Derren Brown also left them a sealed envelope that was only to be opened once they'd presented their campaign. Twenty minutes later, they presented and then opened the envelope. Lo and behold, Derren Brown's plans for the taxidermy store were remarkably similar to the ad campaign, with an astounding 95% overlap.

An interesting experiment, you may say, but hardly a trick you'd fall for. But bear this in mind — it's more than likely you were well primed the last time you went shopping.

Read more at Yahoo Business