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  • Fashion & Blogging Going Hand In Hand

    [caption id="attachment_3461" align="alignleft" width="265" caption="Fashion Blog Glamour Chick"]blogs[/caption]

     

    Blogging has steadily become a great resource for people who are looking to find out information on various topics. More and more online newspapers, companies and small businesses have incorporated blogs into their websites, allowing their customers to read up on what is being discussed within the company. For those interested in art & fashion, blogs, in my opinion, are the best place to see what's hot, what's not and what to expect throughout the year. Stephen Kurutz of The New York Times discusses more in his article Fashion Bloggers, Posted and Represented:

    LINDSEY CALLA, the 27-year-old behind the fashion blog Saucy Glossie, sat in a Midtown cafe one recent afternoon and offered a guiding career principle: “You should work and make money.”

    Simple enough. But for fashion bloggers like Ms. Calla, the two haven’t always gone hand in hand. When she started her blog two years ago, featuring photos of herself wearing clothes from inexpensive labels, or what she calls “style on a real-girl budget,” numerous brands asked Ms. Calla to model for them, do styling work or host events — without pay.

    “Anybody that renders their services wants to be compensated,” Ms. Calla said. But she was “so afraid to talk about money because I didn’t want to ruin any relationships,” she added.

    These days, Ms. Calla has someone to do the talking for her. Last year, she signed with Digital Brand Architects, a new agency in New York that represents fashion and lifestyle bloggers, brokering endorsement deals with fashion labels, signing up advertisers and, in some cases, booking lucrative television commercials. “If somebody else is handling the negotiation, you’re left to do the creative stuff,” Ms. Calla said.

    Read more at The New York Times

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