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  • When Did Cat Furniture Become So Tacky?

    [caption id="attachment_9661" align="alignleft" width="308"]Image Courtesy of The New York Times Image Courtesy of The New York Times[/caption]

    If you have cats, or consider yourself a "Cat Lady/Guy", then this is a must read. Skip the cheap, un-appealing furniture that you'd buy at Pets Mart, and get something that not only works for them, but works for you and the overall design of your home. It clearly has worked for Queen of The Cat Ladies, Kate Benjamin. Courtesy of Jennifer Kingson of the New York Times.

    Ms. Benjamin, 42, started blogging about her favorite things for cats in 2007, and over time a business began to emerge. Readers posted fan mail. Boutique manufacturers started advertising on her site and sending samples for her to review. And the number of cats in her 1,100-square-foot condominium grew. (At last count, she had 11.)

    As her advertising revenue climbed, Ms. Benjamin quit her day job as the marketing director of Boon, a company that sells modern baby products, and opened a design studio where she and her employees could create cat toys and accessories to sell on her website. And last year, she re-branded her Moderncat blog as Hauspanther, an “online magazine for design-conscious cat people.”

    Next on the horizon is a consulting business built around the concept of “catification”: tailoring your living space to the needs of your cat without sacrificing aesthetics.

    “The idea is to influence the mass cat-product industry to step up their game,” said Ms. Benjamin, who has teamed up with Jackson Galaxy, the cat behaviorist from the television show “My Cat From Hell,” for this effort. “We just want to be the go-to source for anyone who wants to live stylishly with cats.”

    Read more at The New York Times

    Filed under: De-clutter Your Home, Fun Stuff, The Power of Feng Shui
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