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  • Is Your Business Connecting Through Social Media?

    [caption id="attachment_4588" align="alignleft" width="215" caption="Connecting Through Social Media"]media[/caption]

    Forbes came out with a great article analyzing companies and their tactics for communicating to their customers through social media. More and more companies are using social media sites like Facebook, Twitter and LivingSocial to advertise their business. Allison Dew of Forbes discusses more in her article How Do Your Listening Efforts Stack Up?:

    Social media is changing the way companies interact with their customers so fast that many continue to hold back, waiting to see what their competitors do. It’s an understandable response to ongoing uncertainty, but the nature of social media means that the only interactions they can observe are external. What’s going on inside the companies that are using social media to engage with their customers?

    Last summer we enlisted Forrester Research to survey companies about their social listening and engagement initiatives. We knew a large portion of corporate America was making progress connecting with customers through social media channels, but we wanted to know more. How extensive and successful are their efforts? To what degree have they integrated their social media efforts into their businesses?

    We found that more than three-quarters of the organizations we surveyed are monitoring online conversations and responding to customer feedback. However, only 20 percent of marketers claim that social media is a core component of their marketing efforts, and just six percent can say that their social media programs are “very integrated” across their businesses.

    The fact that the vast majority of companies are tuning in to online conversations means that if your company hasn’t begun to use social media to listen and engage with customers, you shouldn’t wait another day, let alone another quarter. But given how few have taken their listening efforts to the next level, you may be able to slingshot ahead of the competition by training your employees to make listening a formal part of their customer interactions and measuring the results.

    Organizations in different industries are moving at different paces. Not surprisingly, technology industry companies are furthest ahead. If you’d like to know where you stand, fill out Dell’s listening survey. It takes just a few minutes to complete and your results will be presented in the form of a personalized infographic, which you can share with others within your organization as you continue to define your social media strategy.

    Story courtesy of Forbes

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