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  • Introducing Waze…The Latest Navigation Craze

    [caption id="attachment_9243" align="alignleft" width="300"]Introducing Waze, the latest fad in GPS Navigation Introducing Waze, the latest fad in GPS Navigation[/caption]

    We live in a world now where we are used to hot new apps, websites and devices that attempt too make our life easier. One app that I depend on the most is my Navigation on my iPhone. I use Maps, Apple's built in navigation app. They finally seem to have figured out the kinks over the past versions of iPhone, and now...FINALLY....Siri commands where to turn, when to turn, for how long on this road,  etc. In previous versions, there was never a voice command, and you had to depend on remembering when/where to turn and for how long. You also had to look down at your phone (while driving) from time to time...not safe.

    But like all popular things, there is always a company that is trying to out-do it's competitor. Introducing Waze, a free GPS navigation app that gives actual feedback on your trip from real drivers who are used to taking that route. The Goliath-esq company Google recently purchased Waze for $1 Billion, and will be marketing it to be the next new app for GPS navigation users. This is an amazing concept. Before, when we turned to our parents, colleagues, physical maps and friends for directions, we always would hear/use their suggestions. Take Mayfield instead of Cedar...less traffic at 2pm......or......You can take Warrensville Center Road, but try taking Lee and take a left on South Woodland instead. Most of us use and depend on people's feedback, especially when it comes to driving directions. Now there is an app that gives us both digital directions, a map, and feedback from ANYONE who is used to the trip you are about to take for the first time. If you depend on a GPS, then Waze will soon be your go-to app.  Click here to go to their website:

    Google announced on Tuesday that it had closed its deal to buy Waze, a social mapping start-up that features real-time traffic data provided by users to help drivers find the fastest route to a destination.

    Google did not disclose the purchase price in its blog post announcing the acquisition. But a person with knowledge of the transaction said it was $1.03 billion.

    The acquisition highlights the increasingimportance of location data in our on-the-go lives, whether it is in finding a place to eat or navigating an unfamiliar road.

    Waze has drawn a particularly passionate base of nearly 50 million users around the world. In any given month, about one-third of them turn on the app to access the company’s directions. Waze passively tracks their movements via GPS to generate live information about roads and traffic. And users can add their own information about accidents, police speed traps and road hazards.

    Google said Waze would remain separate from its own Maps service. Some of Waze’s real-time traffic data will feed into Google Maps, however, and Google plans to incorporate its powerful search capabilities into Waze.

    “We’ll also work closely with the vibrant Waze community, who are the DNA of this app, to ensure they have what’s needed to grow and prosper,” Brian McClendon, the Google vice president responsible for its geographic products, said in the post.

    Google and Waze declined to make any executives available for an interview.

    Read more at The New York Times

    Filed under: Fun Stuff, Gadgets & Technology
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