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  • GroupOn Woking On New Project

    [caption id="attachment_3788" align="alignleft" width="378" caption="PreScreen Movies"]movies[/caption]

     

    The discount & deals mega-site GroupOn has started a new project. Their new site is called Prescreen, a website that lets people discover and watch new independent movies. Tomio Geron of Forbes discusses more:

    If Groupon-style online marketing worked for spas and hair salons, could it also work for movies? Start-up Prescreen is a new website for people to discover and watch independent films online.

    While it is different in many ways from Groupon, one way it is similar is that Prescreen sends an email to subscribers with one item per day–in this case a movie. Prescreen curates the movies and finds top quality movies, says Shawn Bercuson, founder and CEO at Prescreen, former vice president of business development at Groupon and former principal at Groupon investor Lightbank. While there are many places to find movies online, Prescreen is providing a more curated experience, Bercuson says. “There are a lot of places to buy movies out there such as iTunes, Netflix, and Amazon–which are great,” Bercuson says. “But there are also hard-to-find smaller titles you might be really interested in and you didn’t know existed.”

    Prescreen, which raised $1 million in seed financing from Chamath Palihapitiya, a former Facebook executive, Ed Cluss, Auren Hoffman of Rapleaf, Saad Khan of CMEA Capital and Bercuson, is useful both for independent filmmakers and for distributors looking to market a new title, Bercuson says. For smaller films with non-Hollywood marketing budgets Prescreen is an affordable way to market a film–Bercuson calls it “blockbuster exposure on an indie budget.” Some of the films haven’t had a theatrical release while some already have but didn’t reach their full markets. Bercuson says, “It’s a good way for content owners or distributors to get good marketing exposure and distribution.”

    Read more at Forbes

    Filed under: Entertainment
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