Cleveland House Contractors and Homes for Rent; Your Home Mechanics and Property Managers
  • Welcome to the Reilly Painting and Contracting Blog

    Welcome to Reilly Painting and Contracting, "The Home Mechanics," and Reilly Properties. We are your Cleveland home contractors who specialize in major home design projects and remodels, and minor home repairs. We also provide house rentals throughout Cleveland, Ohio.

  • Socialize

    Find us on Facebook.

    Watch us on YouTube.

    Follow us on Twitter.

    See us on Pinterest.

    Subscribe to our RSS feed.

  • Points of Interest

  • Topics

  • Testimonial

    "When you need the work done right, call Reilly. They are the 'Mister Brisket' of contracting and property sales/mgmt."

    Hank K.
    Cleveland Heights

  • Disney & YouTube Teaming Up

    [caption id="attachment_4514" align="alignleft" width="231" caption="Disney & YouTube"]YouTube[/caption]

    Disney: One of the most profitable companies in the world. YouTube: A pioneer online video company bought by Google. The two together? What could possibly go wrong? Disney and YouTube are teaming up online, hoping to bring profits for both businesses. Brooks Barnes of The New York Times discusses more in his article Disney and YouTube Make a Video Deal:

    LOS ANGELES — Two powerful media companies, the Walt Disney Company and YouTube, are betting that a new partnership will help them surmount separate but equally worrisome hurdles as they each strive for greater Web dominance.

    The deal, set to be announced on Monday, is small on its surface: Disney Interactive Media and YouTube, a division of Google, will spend a combined $10 million to $15 million on original video series; those shorts will be produced by Disney and distributed on a co-branded channel on Disney.com and YouTube. The channel will also include amateur video culled from the torrent uploaded to YouTube daily.

    But the alliance is striking because of what it tacitly acknowledges about each company’s weaknesses.

    Disney, currently working on yet another overhaul of its Web site, is conceding that its own brand is not a powerful enough draw among children looking for video online; YouTube is viewed as being cooler.

    So in a reversal of a go-it-alone Web strategy, Disney will go fishing for youngsters on YouTube in addition to making YouTube a prominent part of its own site — something that the company hopes will coax children to stay longer.

    “It’s imperative to go where our audience is,” said James A. Pitaro, co-president of Disney Interactive. He added that the idea is to “bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer.”

    Disney Interactive has been losing money — over $300 million in the last four quarters — and Mr. Pitaro, part of a new leadership team at the division, is under pressure to create Web videos that can be monetized quickly. Disney.com’s traffic has also been dropping at an alarming rate. Unique visitors totaled 12.7 million in September, down from 17.9 million in June, according to the measurement company comScore. Seasonality does affect traffic to some degree.

    YouTube hopes to gain something from the Disney brand as well, namely credibility among parents, many of whom aren’t thrilled at setting their younger children loose on a site where the videos can be ragged and provocative and the comments even more so. The company wants to compete with cable television for ad dollars by adding more professional videos.

    Teaming with a Hollywood heavyweight significantly advances that goal. Studios have been reticent to provide Google with free Web material.

    Read more at The New York Times

    Filed under: Entertainment
    Tags: , , .
    Bookmark the permalink.

    Leave a Reply

    Your email address will not be published. Required fields are marked *