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    Welcome to Reilly Painting and Contracting, "The Home Mechanics," and Reilly Properties. We are your Cleveland home contractors who specialize in major home design projects and remodels, and minor home repairs. We also provide house rentals throughout Cleveland, Ohio.

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    "After almost 34 years in our Shaker Heights home and untold contractors, painting companies, and individual freelancers, we have finally found the Reilly expertise, innovation and follow through that make your mother-in-law's testimonials sound modest. Your team was outstanding. The next time I need an out-of-the-ordinary project, I will be sure to call both you for repeated work and your mother-in-law for new recommendations."

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  • Apple’s Brand Identity & Marketing…Keys To Success?

    [caption id="attachment_4945" align="alignleft" width="153" caption="Apple Logo"]Identity[/caption]

    We all know how effective and cool Apple products are. The hype of new products like the iPhone and iPad had people thinking and believing that Apple was more than a company, but an example of innovation and electronic excellence. But there is another factor that makes Apple so successful. Scott Goodson of Forbes discusses the brand identity and marketing strategy that has made Apple what it is today:

    Apple has just launched a software update to fix a problem that was draining the battery life of its new iPhone 4S, something that caused a wave of complaints from customers and critics across the globe.O

    f course, it didn’t help that Apple apparently took several weeks to even acknowledge the glitch. Or that it came on top of lots of other problems with the new iOS 5 operating system – all of which are now resolved according to the software giant.

    But will this damage Apple’s reputation? Is there a growing uprising against the Californian company? Are people ditching Apple to go elsewhere? Is its PR team panicking? It would seem not.

    You see, whenever Apple has problems with its products, its customers are incredibly forgiving and patient. They understand that issues can sometimes arise and they’ll continue to buy Apple products despite any mistakes they might make.

    But why is there such a huge loyalty towards Apple?

    Well, it’s mainly because of the late, great Steve Jobs. Apple is Steve Jobs. Steve Jobs is Apple. People feel like they have a personal relationship with Apple because they’re essentially thinking of Steve.

    And when you think about how incredibly passionate Steve was about Apple products, ensuring they were of the highest quality and cutting-edge design, you can understand why people are willing to be lenient.

    By creating an emotional connection with its customers, Apple has done the near impossible – it has acquired a loyal following. Brand loyalty has played a huge part in its global success. There’s no doubt about that.

    So if people will forgive brands that sometimes mess up, how can you ensure your own brand gets the same kind of attention?

    Read more at Forbes

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